Cookie Policy

This Cookie Policy explains how xFlo.ai (“xFlo.ai”, “we”, “us”, or “our”) uses cookies and similar technologies on our website at

It should be read together with our Privacy Policy, which explains how we process personal data more generally.

By clicking “Accept” on our cookie banner or continuing to use our Website (where legally permitted), you consent to the use of cookies as described in this policy.

1. What are cookies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to:

• Make websites work or work more efficiently
• Remember your preferences and settings
• Provide anonymised usage statistics
• Support security and fraud prevention
• Personalise content and, where used, advertising

Cookies can be:

• Session cookies – deleted when you close your browser
• Persistent cookies – remain on your device for a period or until you delete them

Cookies may be:

• First-party cookies – placed by xFlo.ai
• Third-party cookies – placed by third-party providers (e.g. analytics, embedded content, or advertising partners)

2. Other tracking technologies

In addition to cookies, we may use similar technologies such as:

• Pixels / web beacons – tiny image files that track usage and email engagement
• Local storage and session storage – browser-based storage for settings and preferences
• SDKs and scripts – code used for analytics, performance monitoring, and integration with third-party tools

For simplicity, we refer to all these technologies collectively as “cookies” in this policy.

3. How we use cookies

We use cookies on xflo.ai for the following purposes:

3.1 Strictly Necessary Cookies

These cookies are essential for our Website to function and cannot be switched off in our systems. They are usually set only in response to actions you take, such as:

• Navigating pages
• Setting privacy or cookie preferences
• Logging into secure areas (e.g. platform / portal access)

Without these cookies, some parts of the Website may not work properly.

Examples of purposes:

• Managing your session and authentication
• Remembering cookie consent choices
• Protecting security and preventing abuse

These cookies do not require your consent, but we inform you about them for transparency.

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors use our Website so we can measure and improve performance, content, and user experience.

We may use tools such as (for example):

• Google Analytics – to see which pages are visited, where visitors come from, and how the Website is used overall
• Other privacy-respecting analytics platforms or product analytics tools

The information collected is generally aggregated and anonymous, but some analytics providers may process data that could be considered personal data (e.g. truncated IP address or device identifiers).

Examples of purposes:

• Counting visits and traffic sources
• Understanding which content or pages are most popular
• Diagnosing performance issues or errors

These cookies are non-essential and are used based on your consent via the cookie banner.

3.3 Functionality Cookies

These cookies enable enhanced functionality and personalisation, such as:

• Remembering your preferences (e.g. language, region, interface options)
• Providing improved features or content based on your settings

If you do not allow these cookies, some or all of these features may not function properly.

These cookies are non-essential and are used based on your consent.

3.4 Advertising and Marketing Cookies (if used)

If we use advertising or remarketing technologies, these cookies may:

• Track visits and interactions across sites
• Build a profile of your interests
• Show you relevant ads on other websites or platforms

These cookies are typically set by third-party advertising partners and may use a unique identifier for your browser or device.

These cookies are non-essential and are only used where you have given consent.

If we are not currently using advertising cookies, we may still retain this category for future use; any such use would still require your consent.

4. Examples of cookies we may use

The exact cookies used on xflo.ai may change over time as we improve or update our Website. Typical examples include:

• Strictly necessary
• • Cookies that store your cookie consent choices
  • Session cookies for logged-in areas
• Analytics (for example, if using Google Analytics)
• • _ga, _gid, _gat – used to distinguish users, throttle request rates, and collect anonymised usage statistics
• Functionality / performance
• • Cookies to remember interface preferences (e.g. dark/light mode, language)
• Marketing / advertising (only if enabled and consented)
• • Cookies set by advertising or social media platforms (e.g. Google Ads, LinkedIn, Meta) to track conversions and retargeting

For specific and up-to-date details, you can review the cookie information presented in our cookie banner or settings panel when you visit the Website.

5. Third-party cookies

Some cookies on our Website are set by third parties, for example:

• Analytics providers (e.g. Google Analytics or comparable tools)
• Tag management or performance tools
• Embedded content (e.g. videos, social media widgets)
• Marketing or advertising partners (if enabled)

These third parties may collect information about your online activities over time and across different websites. Their use of data is governed by their own privacy and cookie policies. We recommend that you review those third-party policies for more information.

6. Legal basis for using cookies

Where cookies are:

• Strictly necessary for the operation of the Website or to provide a service you request – we process data on the basis of our legitimate interests and/or to perform a contract with you.

For all other cookies (analytics, functionality, advertising), we rely on your consent:

• You can provide or withdraw consent via the cookie banner or settings on our Website
• You can also manage cookies through your browser settings (see section 7 below)

Our use of cookies and similar technologies is intended to comply with:

• The UK General Data Protection Regulation (UK GDPR)
• The Data Protection Act 2018
• The Privacy and Electronic Communications Regulations (PECR)
• Any equivalent EU rules where applicable

7. Managing cookies and your choices

7.1 On our Website

When you first visit xflo.ai, you will see a cookie banner which allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences by category (where supported)

You can change your choices at any time by:

• Re-opening the cookie settings (e.g. via a “Cookie Settings” link in the footer); or
• Clearing cookies in your browser so the banner reappears on your next visit

7.2 In your browser

You can also manage or delete cookies via your web browser settings. The method varies by browser; here are links to common browsers:

• Chrome:
  https://support.google.com/chrome/answer/95647
• Firefox:
  https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Safari (Mac):
  https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Edge:
  https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
• Opera:
  https://help.opera.com/en/latest/web-preferences/

Please note:

• Blocking or deleting cookies may affect the functionality of our Website
• If you block all cookies, certain features or sections of the Website may not work as intended

8. Do Not Track (DNT) and similar signals

Some browsers offer a “Do Not Track” (DNT) feature. There is currently no industry-standard way for websites to respond to these signals. At present, xflo.ai does not specifically respond to DNT signals, but you can control cookies through our banner and your browser settings as described above.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect:

• Changes in cookies used on our Website
• Changes in law, regulatory guidance, or industry standards
• Enhancements to our Website, analytics, or marketing practices

When we make significant changes, we will:

• Update the “Last updated” date at the top; and
• Where appropriate, show an updated notification or cookie banner

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

10. Contact us

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:

Email (general):

Email (data protection / privacy):

Website: